The expansion of the organic food market has surprised even the most pessimistic of consumers, and the prospects seem to be even greater for the years to come. Thus, estimates indicate a potential doubling of the sales by 2011. Such statistics have imprinted a new direction to the growth of the organic food market since more and more food farmers choose to adapt to the new requirements in order to generate more revenue. Consumers, on the other hand, are determined to read ORGANIC on labels and thus stay away from the pesticides, the genetically modified organisms, the hormones and the antibiotics in conventional food.

The extension of the organic food market results from consumers learning that regular non-organic food is dangerous to health by the chemicals it contains. The more we learn about the additives and chemical substances in non-organic products, the higher the eagerness to buy something organic. This means that a real revolution will occur on the organic food market with bio products taking preeminence over the others. Most people choose to shop in large facilities because there is everything they need, therefore, the price offer for organic products will also have to be adjusted accordingly. Consequently, when you go to Wal-Mart you expect to get organic foods at a fairly decent rate.

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The organic food market is presently serviced by a huge number of producers worldwide. Although favored by some producers, exports of organic products is more difficult due to the perishable nature of the foods. The responsibility and the emphasis at the same time falls on farming groups, farmers and local producers that primarily target the local market sector. The organic food market is in a continuous expansion that goes hand in hand with an increase of productivity. This growth can only be achieved if more and more manufacturers get caught in the system. There is however a risk in this extension.

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The conventional product sales will drop with the higher preponderance of organic foods and the development of the organic food market. The problem here is that even the regular items on the organic food market can become subject to the production haste that will involve some form of automated processing or food treatment, thus, pushing the all organic principles a bit further, making them rather loose in fact. Therefore, we could be assisting right now to a softening of the standards that keep organic foods so appealing to the health-concerned consumers. Only through strict regulations and their solid implementation will the organic food market preserve its high quality standards.

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